Australian Open - Federation Square Pop-Up

To celebrate the launch of David Jones’ AW19 Campaign 'The Art of Living', MONA played host to an immersive two-day media launch. The collateral was designed in collaboration with Melbourne artist, ‘Spenceroni’, to create a strong injection of colourful graphics that featured throughout all physical and digital touch points.

The 2021 Koko Black Christmas collection was conceived together with Melbourne design agency, Studio Round. Over 100 products were executed in-house, from packaging engineering to finished artwork, to deliver a modern collection of premium gifting.

Celebrating the tradition and heritage of the Barossa Valley since 1859.

Celebrating Australia through a playful, design-led lens, the Koko Black Critters collection was created to capture the charm of our native wildlife and landscapes in a series of collectable pencil tins. Building on the existing Critters family, the concept evolved into a distinctly Australian gifting proposition — blending storytelling, illustration and product design to reflect the brand’s heritage and connection to local ingredients. Each tin represents an iconic Australian setting — beach, outback and billabong — brought to life through rich, layered illustrations and vibrant colour palettes. Together, they form a cohesive series designed to be collected, gifted and repurposed by kids long after the chocolate is gone.

Art direction and design for the 2015 Kids Spring campaign. The campaign was executed across all physical and digital touch points, including a 16 page fold out catalogue.

To celebrate the launch of David Jones' Designer Shoe Floor in the newly refurbished Elizabeth Street store, an exclusive media invitation was designed to echo the iconic arch windows of this heritage listed building.

A modern Australian Christmas bursting with sunshine - this was the inspiration behind Country Road’s 2016 Christmas. The creative direction and design management of all Christmas packaging was created entirely in-house by the Country Road design team.

A celebration of gratitude and happiness was the theme for T2’s 2021 festive season. The ideation and entire rollout of the campaign was designed in-house to showcase a connected, playful and celebratory campaign that would create a ripple effect of positive emotion throughout every customer touchpoint.

The ultimate creators of colourful, fun, fashion-forward stationery. In 2009 I worked within the Smiggle Design Lab to create an abundance of original, fun and colourful products and stationery.