Australian Open - Federation Square Pop-Up

Positioned in the heart of Melbourne, the Australian Open Federation Square pop-up marked a major brand moment — the first retail experience outside the official AO precinct. Leading the end-to-end environmental design, I created a bold, cohesive visual world across all customer touchpoints — from large-scale hero graphics and gallery walls to POS, talking cards and in-store storytelling moments. A powerful example of how considered design can amplify brand presence, drive engagement and create a truly immersive retail experience.