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Fashion Revolution
2018
Smiggle / Product Design
2009
The ultimate creators of colourful, fun, fashion-forward stationery. In 2009 I worked within the Smiggle Design Lab to create an abundance of original, fun and colourful products and stationery.
PRODUCT DESIGN / FINISHED ARTWORK
Koko Black / Mother's Day
2020
'More than ever’ was the theme for Koko Black’s 2020 Mother’s Day Campaign. Given many celebrations were interrupted due to the pandemic, a bright and optimistic campaign was created across all physical and digital touchpoints to celebrate Mums more than ever.
CREATIVE DIRECTION / ART DIRECTION / PACKAGING DESIGN / FINISHED ARTWORK
Saltram Wines / Brand Relaunch
2000
Celebrating the tradition and heritage of the Barossa Valley since 1859.
LABEL DESIGN / BROCHURE DESIGN / DESIGN MANAGEMENT
Thurley / Winter Campaign
2009
Country Road / Denim Re-launch
2017
As the creative lead in repositioning Country Road's denim offering, I developed a new sub-brand to enhance the product range. Applications included the design of all ticketing and labelling, fit guides, marketing collateral and VM execution.
CREATIVE STRATEGY / ART DIRECTION / DESIGN MANAGEMENT
Country Road / Kids Spring Campaign
2015
Art direction and design for the 2015 Kids Spring campaign. The campaign was executed across all physical and digital touch points, including a 16 page fold out catalogue.
ART DIRECTION / DESIGN MANAGEMENT
Koko Black - A World of Desserts
2024
Koko Black’s A World of Desserts reimagined the retail experience, transforming each store into a contemporary pâtisserie — a place of discovery, indulgence and delight. From creative direction through to product naming and packaging design, the collection invited customers into a richly layered, sensory world inspired by iconic global desserts. More than a collection, A World of Desserts was an immersive brand moment — transporting customers beyond chocolate into a curated world of flavour, craft and imagination.
CREATIVE DIRECTION / ART DIRECTION / COPYWRITING / PACKAGING DESIGN / FINISHED ARTWORK
Country Road / Work-Life Campaign
2017
To celebrate the launch of Country Road’s back-to-work collection, I led the internal creative team to deliver the 2017 WORK/LIFE campaign. Deliverables included the creative direction and design execution of all physical and digital communications.
ART DIRECTION / DESIGN / FINISHED ARTWORK / PRODUCTION MANAGEMENT
David Jones / Elizabeth St
2018
To celebrate the launch of David Jones' Designer Shoe Floor in the newly refurbished Elizabeth Street store, an exclusive media invitation was designed to echo the iconic arch windows of this heritage listed building.
DESIGN / FINISHED ARTWORK / PRODUCTION MANAGEMENT
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