Koko Black - A World of Desserts

The 2021 Koko Black Christmas collection was conceived together with Melbourne design agency, Studio Round. Over 100 products were executed in-house, from packaging engineering to finished artwork, to deliver a modern collection of premium gifting.

To celebrate the launch of David Jones' Designer Shoe Floor in the newly refurbished Elizabeth Street store, an exclusive media invitation was designed to echo the iconic arch windows of this heritage listed building.

Positioned in the heart of Melbourne, the Australian Open Federation Square pop-up marked a major brand moment — the first retail experience outside the official AO precinct. Leading the end-to-end environmental design, I created a bold, cohesive visual world across all customer touchpoints — from large-scale hero graphics and gallery walls to POS, talking cards and in-store storytelling moments. A powerful example of how considered design can amplify brand presence, drive engagement and create a truly immersive retail experience.

Celebrating the tradition and heritage of the Barossa Valley since 1859.

A modern Australian Christmas bursting with sunshine - this was the inspiration behind Country Road’s 2016 Christmas. The creative direction and design management of all Christmas packaging was created entirely in-house by the Country Road design team.

Celebrating Australia through a playful, design-led lens, the Koko Black Critters collection was created to capture the charm of our native wildlife and landscapes in a series of collectable pencil tins. Building on the existing Critters family, the concept evolved into a distinctly Australian gifting proposition — blending storytelling, illustration and product design to reflect the brand’s heritage and connection to local ingredients. Each tin represents an iconic Australian setting — beach, outback and billabong — brought to life through rich, layered illustrations and vibrant colour palettes. Together, they form a cohesive series designed to be collected, gifted and repurposed by kids long after the chocolate is gone.

To celebrate the launch of David Jones’ AW19 Campaign 'The Art of Living', MONA played host to an immersive two-day media launch. The collateral was designed in collaboration with Melbourne artist, ‘Spenceroni’, to create a strong injection of colourful graphics that featured throughout all physical and digital touch points.

To celebrate the launch of Country Road’s back-to-work collection, I led the internal creative team to deliver the 2017 WORK/LIFE campaign. Deliverables included the creative direction and design execution of all physical and digital communications.

As the creative lead in repositioning Country Road's denim offering, I developed a new sub-brand to enhance the product range. Applications included the design of all ticketing and labelling, fit guides, marketing collateral and VM execution.