Koko Black / Mother's Day 2026

A modern Australian Christmas bursting with sunshine - this was the inspiration behind Country Road’s 2016 Christmas. The creative direction and design management of all Christmas packaging was created entirely in-house by the Country Road design team.

To celebrate the launch of David Jones' Designer Shoe Floor in the newly refurbished Elizabeth Street store, an exclusive media invitation was designed to echo the iconic arch windows of this heritage listed building.

Art direction and design for the 2015 Kids Spring campaign. The campaign was executed across all physical and digital touch points, including a 16 page fold out catalogue.

'More than ever’ was the theme for Koko Black’s 2020 Mother’s Day Campaign. Given many celebrations were interrupted due to the pandemic, a bright and optimistic campaign was created across all physical and digital touchpoints to celebrate Mums more than ever.

Celebrating Australia through a playful, design-led lens, the Koko Black Critters collection was created to capture the charm of our native wildlife and landscapes in a series of collectable pencil tins. Building on the existing Critters family, the concept evolved into a distinctly Australian gifting proposition — blending storytelling, illustration and product design to reflect the brand’s heritage and connection to local ingredients. Each tin represents an iconic Australian setting — beach, outback and billabong — brought to life through rich, layered illustrations and vibrant colour palettes. Together, they form a cohesive series designed to be collected, gifted and repurposed by kids long after the chocolate is gone.

Launched in 2019, The David Jones Rewards Program was designed to strengthen the connection of millions of customers around Australia to recognise and reward their loyalty. The campaign introduced customers to a modern interpretation of David Jones’ most recognisable brand texture - the houndstooth.

To celebrate the launch of David Jones’ AW19 Campaign 'The Art of Living', MONA played host to an immersive two-day media launch. The collateral was designed in collaboration with Melbourne artist, ‘Spenceroni’, to create a strong injection of colourful graphics that featured throughout all physical and digital touch points.

Koko Black’s A World of Desserts reimagined the retail experience, transforming each store into a contemporary pâtisserie — a place of discovery, indulgence and delight. From creative direction through to product naming and packaging design, the collection invited customers into a richly layered, sensory world inspired by iconic global desserts. More than a collection, A World of Desserts was an immersive brand moment — transporting customers beyond chocolate into a curated world of flavour, craft and imagination.

Taking inspiration from The Australian Outback, the entire Kmart Home Fragrance collection was re-imagined. The range gained enormous success, including reed diffusers, soy candles, essential oils with new fragrance profiles, packaging design and product naming.

A celebration of gratitude and happiness was the theme for T2’s 2021 festive season. The ideation and entire rollout of the campaign was designed in-house to showcase a connected, playful and celebratory campaign that would create a ripple effect of positive emotion throughout every customer touchpoint.